Featured Projects
CircusWA’s youth programs create pathways for young people of all abilities and backgrounds to participate in the arts.
Since 2022 we’ve worked alongside CircusWA to deliver Giving Days and appeal campaigns, refining their storytelling and aligning messaging to resonate with their audiences.
By clearly communicating the impact of their youth programs and maintaining consistent messaging across channels, the organisation has exceeded fundraising targets, increased new donor acquisition and improved donor retention.
CircusWA
Encounter is a theatre company empowering CaLD and First Nations artists to shape the stories we tell.
For Encounter’s Creative Australia Plus1 campaign, we developed the case for support, campaign narrative and aligned digital strategy. We designed a social rollout to build belief and visibility while strengthening long-term philanthropic positioning.
The campaign video became a standout asset, attracting media interest and extending the campaign’s reach beyond core audiences.
Encounter
Embraced connects generations through arts, culture and creativity.
We developed Embraced’s messaging framework and positioning, embedding it within their Theory of Change, Strategic Plan and Annual Appeal campaign narrative.
This established a clear framework that has aligned communications across digital channels and funding applications.
Embraced
Spay It Forward is a program of WA Pet Project, supporting struggling pet owners across Western Australia with accessible veterinary care that reduces animal suffering and prevents pet overpopulation.
We developed the program’s logic model, messaging framework, and fundraising strategy, creating a clear and strategic foundation that informs their case for support, funding applications, conversations with prospective donors, and communications.
Spay it Forward
Cherished Pets Foundation
Cherished Pets Foundation supports people experiencing crisis by ensuring they don't have to choose between their own wellbeing and safety and the pets they love.
I was engaged to provide the executive leadership needed to strengthen the organisation behind the Founder's vision. Over four years, I led strategy, finance, fundraising, partnerships, operations, MEL, communications and organisational performance, building the capability and sustainability needed for long-term impact.
Outcomes included securing the Foundation's first multi-year philanthropic commitment and first national corporate partnership, increasing regular giving by 25% year on year, growing systems change partnerships by 50%, increasing volunteer engagement by 79%, and strengthening the organisation's financial sustainability, creating the stability needed to invest in future growth and impact.